VIDEO PROPOSAL.

Presented for
Thrive with K

We want to take your brand to the next level.

Hi Kayane,

We’ve spent some time thinking about how to help you stand out — not just by offering tips, but by creating content that feels intentional, recognisable, and genuinely you.

In a crowded space, connection wins. People come back for content that makes them feel something - calm, seen, understood.

This proposal outlines a clear creative direction to help you show up online with more structure, emotional impact, and a stronger identity — all while staying true to the Thrive ethos.

Let’s build something meaningful and memorable.

Warmly,
twothirtyfive

OVERVIEW.

Develop a recognisable online identity that aligns with your voice and the Thrive Programme, without needing a full rebrand
Create content that feels intentional and emotionally resonant, rather than generic or trend-driven
Establish two consistent video series to provide structure for both you and your audience
Build audience trust and connection through comforting, visually symbolic storytelling
Kickstart growth by using video as the most effective tool for reach and engagement
Lay a strong foundation that can evolve into wider formats (e.g. static posts, lives, deeper community content) as your following grows.

OBJECTIVES.

APPROACH.

We’re starting with two core video series that give structure, recognisability, and emotional depth to your content. Each series is designed to feel like a safe place — intentional, comforting, and visually distinct — while being practical to produce and evolve over time. Each video starts with a comforting hook — something gentle like “You’re going to be okay” — to immediately connect with the viewer and make them stop, feel seen, and want to hear more. The content is bite-sized — short reflections and moments of insight, typically between 30 to 90 seconds. This isn’t about giving away the full Thrive programme, but about creating moments that reflect the kind of mindset work you guide clients through.

1. The Growth Series

A weekly video pairing the progress of a real plant with a short, reflective insight. Each video begins with a calming visual of the plant’s progress that week (from seed to bloom), followed by a short, personal reflection. These are gentle, story-led insights — drawn from your own experience or the Thrive perspective — that mirror the quiet, often unseen nature of real growth.

Why this works:

It’s a living metaphor for personal development — gentle, relatable, and visual
First 3 seconds: a calming visual of the plant’s growth
Creates episodic momentum: viewers return to see the plant’s growth and feel invited into the process
Adds comfort and beauty to the scroll — slow, cinematic shots, soft music, warm colour palette

2. The Masterclass Series

This series is a practical, visual alternative to the podcast format. Instead of long conversations about mindset tools, we show them in action — clearly, calmly, and accessibly.

Each video focuses on one idea or technique from your coaching toolkit. Sometimes it’s just you demonstrating or explaining a tool; other times, you’ll work with a real guest to guide them through a challenge in real time.

These aren’t lectures — they’re bite-sized, grounded sessions designed to give people insight into something they can actually use.

Why this works:

Shows tools in practice, not just theory
Real guests make the learning feel relatable
Viewers get direct, usable guidance
Feels intimate and warm, like a mini session

Comforting

Grounded

Identifiable

Intentional

Calming

Reflective

Authentic

Useful

STYLE.

CONTENT IDEAS.

The Growth Series – Sample Episodes

“Planting Seeds”
Starting something new, even if you can’t see results yet
“Root Work”
The unseen growth that happens beneath the surface
“Nothing’s Changed (But It Has)”
On slow progress and trusting the process
“Leaning to the Light”
Choosing the people, habits, or thoughts that help you grow
“Outgrowing the Pot”
Knowing when it’s time to leave old patterns behind
“Blossoming is Messy”
The reality of progress not looking perfect

The Masterclass Series – Sample Episodes

“How to Reframe a Spiral”
A step-by-step guide to interrupting anxious thoughts
“One Thing You Can Control Today”
A grounding practice to shift focus and energy
“Self-Sabotage vs Self-Protection”
Helping viewers understand their inner blocks
“How to Say No”
Guiding a guest through setting boundaries without guilt
“Guest Session: Building Confidence”
Real-time coaching moment with a guest
“The Sunday Reset”
A calming check-in to prepare for the week ahead

REFERENCES.

Effective delivery of a real technique in a short time.
This format works because it gives the audience something practical and immediately useful — making the video feel valuable and worth saving or returning to. Clear structure and confident delivery help build trust and create anticipation for more.

Strong visual hook with symbolic imagery.
Each video opens with a recognisable visual tied to the theme — helping it stand out in a crowded feed. Consistent branding and a clear format make the series instantly identifiable and memorable, while the symbolism adds emotional depth.

Warm, high-quality but simple setup.
The cosy, inviting set design feels like a safe, familiar space — soothing and easy to replicate without feeling overproduced. Clean production values enhance the experience and make the content feel polished, calm, and trustworthy.

PRICING

Our Launch Content Package: £900

This includes:

Strategy + creative direction

Visual identity: tone, styling, space setup

1-2 x filming sessions per month

10 short-form videos (Reels – Growth + Masterclass series)

Editing: clean, on-brand reels with sound, text, light grading, subtitles

Content support: scripting help, idea development, on-set guidance

Monthly analytics check-in + performance insights

Posting time and caption guidance

This sets the foundation — we establish the visual tone, flow, and emotional feel of your content so you have a recognisable online presence from day one.

Base Package: £750/month
(Retainer priced lower as setup is complete)

This includes:

1-2 x filming sessions per month

10 new short-form videos (Reels) per month

Editing: clean, on-brand reels with sound, text, light grading, subtitles

Content support: scripting help, idea development, on-set guidance

Monthly analytics check-in + performance insights

Posting time and caption guidance

This retainer keeps your content consistent and high quality — giving you structure, support, and space to focus on coaching while we handle the creative. Each month, we refine ideas, track what’s working, and help evolve your presence.

Add-On: Social Media Management Tier

+£200–£400/month (based on level of support)

Includes:

Full caption writing and posting

Comment and DM responses (tone-aligned)

Audience engagement (liking, replying, nurturing community)

Weekly insights reporting with actionable recommendations

Optional: Stories content or templates

For when you’re ready to hand off more — we can fully manage your Instagram presence, engage with your audience, and keep you growing with less on your plate. This can be added anytime once your following builds momentum.

MEASURING SUCCESS.

While we can’t guarantee exact follower numbers, we’ll track meaningful metrics that show how your content is performing and where it’s resonating. These insights help us refine the direction as we go.

Key Metrics We'll Monitor:

Reach – How many people are seeing your content
Engagement Rate – Likes, comments, shares, and saves (as a % of reach)
Saves & Shares – Strong indicators that content is valuable and worth revisiting
Video Completion Rates – How many people are watching to the end
Follower Growth (Month-over-Month) – To track steady growth over time

We’ll review these together monthly, and use them to adjust: