VIDEO PROPOSAL.

Presented for

We want to take your brand to the next level.

This proposal outlines a strategic content plan to transform the social media presence of Taylor & H London, positioning Abigail as a leading, personable, and charismatic voice in the interior design industry. The goal is to create visually captivating and engaging content that showcases Abigail’s expertise, highlights her connections within the industry, and reflects her unique personality.

We will develop a series of videos and photos that are not only beautiful and professional but also reflect Abigail’s witty and welcoming persona. This content will serve to inspire, educate, and entertain her audience while making her platform more relatable and showcasing her skills.

We will create content that emphasises her unique connections and knowledge of the industry. This will further establish her credibility, showcasing her as a business-minded yet personable expert in the field.

The ultimate objective is to grow Abigail’s visibility, elevate her Instagram with vibrant, personality-driven content, and turn her platform into a reflection of her distinctive, creative, and professional brand.

OVERVIEW.

OBJECTIVES.

Increase Visibility and Engagement
Elevate Taylor & H London’s social media presence, particularly on Instagram, by creating a visually striking and engaging content portfolio that attracts new followers and keeps the current audience engaged.
Showcase Abigail’s Personality
Develop content that reflects Abigail’s unique personality—witty, welcoming, and charismatic - transforming the tone of her Instagram to feel more relatable, dynamic, and true to her brand.
Highlight Original Work
Move away from inspiration-based content and focus on showcasing Abigail’s own design skills, whether through tutorials, design tips, or trend-focused videos, ensuring her skills are the star of the platform.
Leverage Industry Connections
Incorporate Abigail’s unique selling points, such as her 400+ supplier connections, into the content, reinforcing her authority and strong network within the interior design industry.
Incorporate Seasonal and Trend-Relevant Content
Create timely, relevant content such as holiday decor tutorials, seasonal styling tips, and trend forecasts that align with the current interests and needs of her followers.
Position Abigail as an Industry Expert
Establish Abigail as a go-to voice in interior design through informative and inspiring content that demonstrates her knowledge, creativity, and industry insight.
Drive Business Growth
Use the elevated Instagram presence to attract potential clients by showing off Taylor H London’s work and Abigail’s expertise, ultimately driving inquiries and bookings for interior design services.

Our approach for Taylor & H London involves developing a strategic content calendar that optimises Abigail’s time and resources while ensuring a steady flow of engaging video content. By scheduling dedicated filming days, we can efficiently capture multiple videos in one session, allowing Abigail to focus on her design work without feeling overwhelmed by constant filming demands.

This content calendar will outline themes, topics, and specific video formats for each month, ensuring we align with seasonal trends and key events in the interior design world. Planning ahead will enable us to maximise each filming day, capturing a variety of content—from tutorials and behind-the-scenes glimpses to trend insights and lifestyle pieces.

By establishing a clear schedule, we’ll create a streamlined workflow that allows us to consistently produce high-quality content, reflecting Abigail’s personality and expertise. This organised approach will not only keep her Instagram active and engaging but also provide a diverse range of content that showcases her design skills and industry connections.

APPROACH.

CONCEPT.

1. Tutorial & How-To Videos

Purpose: Demonstrate Abigail’s expertise through step-by-step guides on design topics.
Examples: Styling a winter bed, creating a Christmas table setting, organising a small space.
Impact: These videos will provide practical, shareable content that highlights her knowledge and design skills.

2. Behind-the-Scenes / Process Videos

Purpose: Give viewers a glimpse into Abigail’s creative process.
Examples: Abigail sourcing materials from one of her 400+ suppliers, working on a client project, or assembling a room design.
Impact: These videos will build trust by showing her hands-on involvement in projects and offering a transparent view of her work.

3. Trend Forecasting & Tips

Purpose: Position Abigail as a trend expert by showcasing the latest interior design trends and offering actionable tips.
Examples: Upcoming colour trends for the season, top materials for 2024, must-have decor pieces for the winter.
Impact: Trend-focused content will keep the audience informed and coming back for more relevant, timely insights.

4. Voiceover B-Roll Videos

Purpose: Combine beautiful visuals with insightful commentary from Abigail.
Examples: Abigail discussing design tips while showcasing different lighting fixtures, textures, or furniture pieces.
Impact: These videos offer a visually appealing, calm, yet informative format that blends storytelling and aesthetics.

5. Client Testimonials & Project Highlights

Purpose: Showcase real-world applications of Abigail’s work, incorporating her clients’ feedback to build credibility.
Examples: Short interviews with satisfied clients, video tours of completed projects.
Impact: This will reinforce her skills and reliability by featuring completed projects and client endorsements.

6. Lifestyle & Inspiration Videos

Purpose: Showcase Abigail’s personality, passions, and inspirations beyond design work (such as her artworks and bespoke lighting designs).
Examples: Visits to interior design exhibitions or stores, travel inspirations that feed into her design work.
Impact: These videos will make her brand more relatable and personable, offering a mix of professional and lifestyle content.

Engaging

Stylish

Elegant

Trend-focused

Welcoming

Professional

Personable

Feminine

STYLE.

PREMIUM

Price: £1200 per month
Overview: This package balances content creation with light social media management, providing enough content to keep the platform active and engaging without overwhelming resources.

Includes:

2 Filming Sessions per Month: 4-5 hours of filming per session.
Light Social Media Management: Posting and scheduling 4 times per week.
Basic Engagement: Responding to key comments and DMs.
Hashtag Research and Strategy: Optimising for reach and engagement.
Monthly Performance Overview: Light reporting on engagement, follower growth, and any key insights for the month.
Content Calendar: A collaborative calendar planning session at the beginning of each month, aligning content with upcoming trends and key dates.

16-18 Pieces of Content per Month, including:
4 Tutorial Videos or similar (1-2 minutes) – showcase Abigail’s expertise through hands-on design tips or seasonal decor guides.
4-5 Short Reels (30-60 seconds) – featuring quick tips, behind-the-scenes moments, or trending design insights.
4-5 Photo Carousels – curated, high-quality images of Abigail’s designs or favourite product picks.
3 Voiceover B-roll Video – optional feature for extra engagement, showing Abigail discussing decor ideas or products while showcasing relevant visuals.
Instagram Stories: 1-2 stories per week, featuring quick updates, live snippets, or engaging polls/Q&As.

PACKAGES.

GROWTH

Price: £900 per month
Overview: Aimed at clients looking for a wider variety of content and light strategic support. This package provides a broader range of content to engage and grow an audience.

Includes:

2 Filming Sessions per Month: 3-4 hours of filming per session.
Content Calendar: A light strategy plan with monthly planning check-ins.
12-14 Pieces of Content per Month, including:

3 Tutorial Videos or similar (1-2 minutes) – covering topics like design tips, DIY projects, or festive decor.

5 Short Reels (30-60 seconds) – creative snippets, behind-the-scenes shots, or design inspirations.

2-3 Photo Carousels – beautifully composed, showcasing Abigail’s style and work.

2-3 Voiceover B-roll Video (optional): Featuring Abigail discussing design elements while showing products or store visits.

ESSENTIAL

Price: £600 per month
Overview: This package is perfect for clients who need consistent, quality content for their social media but don’t require full management. Ideal for steady online presence building.

Includes:

1 Filming Session per Month: 3-4 hours of filming.
Content Calendar: A light strategy plan with monthly planning check-ins.
Deliverables: 6-8 Pieces of Content per Month, including:
1 Tutorial Video or similar (1-2 minutes) – showcasing design skills or hands-on tips.
3 Short Reels (30-60 seconds) – dynamic, engaging clips on design trends or product highlights.
2-3 Photo Carousels – professional images curated for Instagram, reflecting Abigail’s personal style or product picks.