VIDEO CONTENT PROPOSAL.

Presented for

We're excited to present our proposal for Pareto Economics, which will help elevate the quality, consistency, and impact of your video content. By aligning each piece with the GPI and your overall mission, our aim is to create a cohesive strategy that reflects the authority and professionalism of your company.

twothirtyfive is a video production agency servicing the UK and Australia, with teams based in London and Canberra.

We work with local businesses, brands, government agencies, and global organisations to provide a wide range of production services.

We strive to deliver content that aligns with your vision, brand, and business goals, and that connects with your audience. Our priority is to make the process as simple and smooth for you as possible.

INTRODUCTION.

OVERVIEW.

Thought leadership status is crucial in bringing attention to Pareto Economics, building credibility and trust with the brand, increasing reach and influence, spurring growth, and gaining a competitive advantage. Achieving recognition as an expert in your field requires time and strategic effort, and video is a vital component in this process.

Pareto Economics has a strong foundation in thought leadership and innovative analysis through the Global Power Index (GPI). However, there is an opportunity to enhance the impact and coherence of the video content to better reflect the quality and depth of the organisation’s work. Currently, the videos do not fully connect with the GPI, which is central to Pareto’s value proposition, and the content could benefit from more consistent branding, improved production quality, and clearer messaging.

The existing videos, while informative, don’t fully communicate the unique insights derived from the GPI or effectively showcase Pareto’s authority in the field. Additionally, there is room to enhance the overall look and feel of the videos, ensuring they align with the high standards of Pareto Economics’ consultancy and reinforce the brand identity across all platforms.

To address these challenges, we propose refining the video content strategy to create more engaging, high-quality media that consistently reflects Pareto’s core expertise and mission. This could include a brand film that succinctly conveys who Pareto Economics is and the value they provide, case study videos that demonstrate client success, and thought leadership content with stronger connections to the GPI.

By elevating the quality and cohesion of the video content, Pareto Economics can ensure their digital presence communicates their authority, expertise, and unique value more effectively.

Our concept centers on building a cohesive, high-quality video content architecture that reflects the expertise and insights of Pareto Economics, with a strong connection to the Global Power Index (GPI). This strategy will focus on several key elements:

Brand Film: A polished, engaging video that introduces Pareto Economics, highlights the GPI, and explains what sets the company apart. This will serve as a clear and compelling introduction for clients visiting the website, LinkedIn, and YouTube.
Case Study Videos: These videos will showcase successful collaborations with clients, focusing on how Pareto’s consulting and the GPI helped them achieve tangible outcomes. Featuring client testimonials and results pulled from podcast interviews, these videos will build trust and demonstrate real-world impact.
Thought Leadership Videos: These videos will elevate the existing thought leadership content by integrating clips from podcast episodes, complemented by voiceover, stock footage, and dynamic GPI data visualisations. The videos will delve into trending topics, ensuring each discussion links back to the GPI, reinforcing the company's authority.
Graphics Package & GPI Visualisations: We’ll create a unified graphics package, including animated GPI visualisations and ‘call to action’ end-frame, that will be used across all video content. This will ensure consistent branding and enhance the storytelling by visually supporting key data and insights.
Cutdowns for Social Media: Short, engaging clips from both speaker engagement videos and thought leadership content will be created for social platforms. These will include branding and clear calls to action, driving traffic back to the full videos and the GPI insights.

This comprehensive video content strategy will create a consistent, high-quality media presence that clearly communicates Pareto Economics' authority, expertise, and the value of their GPI-driven approach.

CONCEPT.

APPROACH.

Brand Film:
We will create a 60-second to 2-minute brand film featuring an interview with Klisman, the founder of Pareto Economics. The interview will be carefully edited to extract the most engaging and informative insights, forming the voiceover for the video. This will be paired with dynamic visuals, including mock consultancy scenes with clients, office shots, and possibly some stock footage, to help illustrate Pareto's impact. To ensure high production value, we will film with professional cameras, lighting, and sound, providing a polished look that reflects the quality of Pareto Economics. Professional graphics and animations will be integrated to support the message, showcasing the GPI and how it drives Pareto’s consulting services. The end result will be an engaging, concise introduction to the company, its mission, and the GPI.
Thought Leadership Videos:
For thought leadership content, we will develop 5-10 minute videos that combine multiple elements for a compelling final product. These will feature:
- Piece-to-camera: Klisman talking the viewer through the trending topic, adding insights, analysis, data, and introducing the content (below).
- Clips from Podcast Interviews: We'll use key excerpts from existing podcast episodes to enhance the content and add more voices and perspectives.
- Stock Footage & Overlay: Carefully selected stock footage will be integrated to add context and visual interest.
- Animated GPI Visualisations: The GPI will be central to these videos, with animated visualisations supporting the points being discussed to provide a data-driven perspective on the topic. These videos will be professional, well-branded, and clearly linked back to the GPI, ensuring consistency in messaging.
Case Study Videos
We will also develop a series of case study videos derived from podcast episodes where Klisman interviews clients. These videos will showcase real-world applications of Pareto Economics' GPI-driven consulting, highlighting the success stories and impacts achieved with their clients.
Each case study will focus on the following key elements:
- Client Success Stories: We will highlight how Pareto’s consultancy and the GPI were instrumental in driving positive outcomes, discussing the process, successes, and challenges addressed.
- Topical Relevance: The videos will touch on timely, relevant issues that align with the client’s industry or the broader geopolitical and economic landscape, linking the discussion back to the GPI to show its practical value.
- Enhanced Visual Appeal: To elevate the case study, we will integrate professional graphics, stock footage, and music, ensuring the video is engaging and visually appealing. Animated GPI visualisations will be used to support the discussion, bringing data and insights to life in a compelling way.
These case study videos will help potential clients understand the tangible benefits of working with Pareto Economics and the power of the GPI, while also reinforcing Pareto’s credibility and authority in the field.
Cutdowns & Social Media Content:
We will edit short, bite-sized clips from the thought leadership videos and speaker engagements, designed for platforms like YouTube Shorts and social media channels. These clips, lasting between 15 and 30 seconds, will feature the most engaging or provocative moments, paired with graphics and clear branding, to drive more traffic and engagement. Each clip will serve as a teaser that draws viewers back to the full-length content and the GPI insights.
Graphics Package:
To maintain brand consistency across all videos, we will create a custom graphics package. This package will include:
- Supers (name titles and on-screen text)
- End frames featuring the logo and a strong call to action to visit the website or explore more content.
- GPI Visual Representation/Animation: A key component of the package will be the animated representation of the GPI, allowing the complex data to be displayed in a clear, visually engaging way across all video formats.
- This graphics package will ensure that all content is cohesive, on-brand, and guides viewers to take action after watching.

Cohesive

Professional

Data-driven

Engaging

Polished

Informative

Branded

Strategic

Impactful

STYLE.

REFERENCES.

Example: Using stock footage to increase visual interest and engagement.

Example: Using animated graphics to support claims. Data to be sourced from GPI.

Example: Combining piece to camera footage with online interviews/podcast clips.

SUMMARY.

Our proposal directly addresses the key challenges Pareto Economics is currently facing with its video content: lack of cohesion, inconsistent branding, and the need for stronger connections between your thought leadership and the Global Power Index (GPI). By enhancing the quality of your video production and creating a unified visual identity, we aim to elevate the perception of Pareto Economics as an industry leader while streamlining the content creation process to make it more efficient and impactful.

To simplify this for you, much of the proposed content will be built around the continuing podcast episodes, reducing the time and effort needed for new content generation. By repurposing these recordings into high-quality, digestible, thought leadership videos, case studies, and cutdowns for social media, we’ll ensure a consistent message while maximising the value of your current assets.

Our approach will:

Enhance Brand Credibility: Professionally produced videos will reflect the premium quality of your consultancy, helping to attract high-level clients and stakeholders.
Increase Engagement: Data-driven storytelling, GPI integration, and compelling visuals will capture your audience's attention, driving engagement across platforms.
Streamline Your Messaging: By linking all content back to the GPI, we create a cohesive narrative that reinforces your core value proposition and thought leadership.
Simplify Content Creation: Building video content around your podcast allows for a more efficient workflow, while maintaining the consistency and quality necessary to reflect your brand.
Drive Leads and Growth: With a strategic mix of brand films, case studies, and social cutdowns, we aim to increase client conversion and new business opportunities by delivering content that not only informs but drives action.

Ultimately, our proposal will help Pareto Economics create video content that matches the sophistication and influence of your consultancy, delivering a streamlined and impactful solution that elevates your brand and drives business outcomes.