VIDEO PROPOSAL.

Presented for

We want to take your brand to the next level.

We're excited about the opportunity to collaborate with Morningmate to produce a series of engaging, brand-aligned short-form videos tailored for the UK market. These videos will focus on driving awareness, growing your online presence, and supporting your broader SEO strategy – all while positioning Morningmate as an essential tool for modern team collaboration.

Why Video? Why Now?

Video content is one of the most powerful tools for building brand visibility and credibility online. Especially on platforms like LinkedIn, Instagram, YouTube Shorts and TikTok, short-form video helps:

SEO & Discovery: Video increases time-on-site, reduces bounce rate, and improves click-through rates on search pages. Embedding videos on blog posts and product pages boosts rankings significantly.
Social Reach: Short, vertical videos have unmatched organic reach on platforms like LinkedIn, Instagram, and YouTube Shorts.
Trust & Relatability: Using Morningmate's own team as on-camera talent builds connection, authenticity, and brand trust - especially in the B2B space.

OVERVIEW.

OBJECTIVES.

To create a steady stream of short-form video content that positions Morningmate as the go-to collaboration platform for UK teams of 20+ people - by highlighting its unique features, building thought leadership around communication and productivity, and driving SEO performance via video-first content strategies.

Increase brand visibility in the UK market
Drive organic traffic through video-optimised SEO content
Educate audiences on Morningmate’s strengths, particularly its communication tools
Position Morningmate as an expert in workplace collaboration
Convert viewers into users by building brand familiarity and trust

We’ll create a modular, scroll-stopping content system designed to raise awareness, build trust, and drive curiosity around Morningmate. Each video will fall into one of four key categories, strategically chosen to cover the full marketing funnel — from first-touch engagement to product differentiation and trust-building.

Our tone will be fresh, human, and helpful - never overly polished or corporate. The aim is to position Morningmate as the smart, no-BS solution for modern teams who are tired of juggling too many tools. By mixing creative skits, practical tips, and real voices, we’ll show what collaboration should feel like.

Content will be optimised for short-form platforms (LinkedIn, Instagram, YouTube Shorts), with a strong emphasis on hook-first structure and repeatable formats. This means we can test, learn, and scale what performs - fast.

APROACH.

CONTENT IDEAS.

1. Collaboration Tips (Top-of-Funnel / SEO)
Position Morningmate as a trusted voice in productivity and communication.
- “3 ways to reduce context switching at work”
- “How to turn conversations into action items”
- “The hidden cost of app-switching (and how to fix it)”
- “Why most teams fail at collaboration – and how to improve”
These videos can be embedded into blog posts to increase SEO value and page engagement.'
2. Product Differentiators (Feature-Focused / Mid-Funnel)
Short videos that highlight what sets Morningmate apart from other tools, without sounding overly promotional.
- “What makes Morningmate different from Slack”
- “One tool. All your messages, tasks, and files”
- “Why pricing per user is a scam - Morningmate doesn’t do that”
Clear, concise content that speaks to product value while building trust.
3. Light Skits & Challenges (Social Engagement)
Scroll-stopping videos that use humour or relatable office moments to build connection and brand affinity.
- “Can we go a full day without switching apps?”
- “How our marketing team manages chaos – feat. Morningmate”
- “Things teams say before using Morningmate”
Ideal for short-form platforms like LinkedIn, Instagram, and YouTube Shorts.
4. Real Voices & Staff Tips (Trust-Building Content)
Use Morningmate’s own team as on-camera voices to keep things authentic and human.
- “How I manage my day with Morningmate – [Name, Role]”
- “My biggest productivity tip – [Name, Role]”
- “Favourite feature – quickfire round with team members”
Simple, low-production content with high relatability and brand trust potential.