VIDEO PROPOSAL.

Presented for Adam Lynton

We want to take your brand to the next level.

Michael Lynton is a renowned bespoke jeweller with over 40 years of experience, employing traditional techniques that have been virtually unchanged for centuries. His exceptional craftsmanship has gained significant recognition, including a feature in the ITV documentary, "Diamond Geezers and Gold Dealers," which delves into the vibrant world of Hatton Garden, London's renowned jewellery-making district.

Adam Lynton is now seeking our expertise to develop a comprehensive content strategy for TikTok and social media, with the aim of elevating his father's unique artistry and expanding his father’s business's presence on social media. Adam's objective is to maintain a high-frequency posting schedule of 1-2 times daily. This requires a strategic approach to producing high-quality, engaging content consistently at scale.

This proposal outlines a detailed strategy for creating, managing, and sustaining a robust TikTok and social media presence. Our approach will ensure a balance between frequent updates and content quality, thereby maximising engagement and effectively growing the brand’s reach and influence.

OVERVIEW.

The core objective of this project is to build a strong, engaging presence on TikTok and other social media platforms that can:

  1. Promote Michael Lynton's Craftsmanship: Showcasing the jewellery-making process, highlighting Michael's expertise in bespoke designs and traditional techniques.

  2. Build Brand Awareness: Position Michael and his jewellery brand as premier artisans within a niche market, both in the UK and globally.

  3. Leverage Documentary Footage: Utilise segments from the ITV documentary to provide credibility, depth, and engaging backstory to the content.

Given the fast-paced, high-content consumption nature of TikTok, we will focus on creating visually engaging, short-form content that highlights the most compelling aspects of Michael’s jewellery-making process and his engaging personality. TikTok’s algorithm favours authentic, behind-the-scenes content, making this platform an ideal choice to tell his story and attract an audience.

OBJECTIVES.

APPROACH.

Given the requirement for 1-2 posts per day, we need to ensure a steady pipeline of content. This will involve a combination of bulk filming, content repurposing, and engagement with video trends to maximise content variety and volume. Our strategy focuses on:

  1. Filming Sessions: We propose regular, in-depth filming sessions where we capture a large amount of footage. This footage will be edited into multiple short-form videos to sustain the daily posting schedule.

  2. Content Repurposing: After each filming session, we will cut longer footage into smaller segments, allowing us to produce multiple posts from one session. For example, a 1-hour filming session of Michael creating a piece of jewellery could result in 10-20 different clips.

  3. TikTok Trends and Challenges: We will identify relevant video trends and challenges that align with Michael’s brand, allowing us to quickly generate additional content without needing new footage each time.

  4. Documentary Footage: The approved ITV documentary footage will be used strategically throughout the content calendar, serving as both a high-quality storytelling tool and an ongoing source of professional content.

  5. Variety in Content: The daily posts will include:

    • Jewellery-Making Process Videos: Behind-the-scenes clips of Michael crafting jewellery.

    • Storytelling Segments: Michael sharing insights about his techniques, history, or particular projects.

    • Jewellery Showcases: Short, visually engaging videos highlighting completed pieces.

    • Engagement with Trends: Short videos responding to current TikTok trends or challenges.

PACKAGES.

STARTER PACKAGE

Ideal for launching the social media presence, this package provides content for the first 1 month to test the waters and establish an audience.

Inclusions:

  • 40 Bite-Sized Videos: A mix of behind-the-scenes process videos, jewellery showcases, storytelling, and documentary footage. This covers roughly 1-2 posts per day for one month.

  • 1 Filming Session: A full-day shoot to capture content at Michael’s workshop.

  • Use of Documentary Footage:

  • Content Plan: 1-month posting schedule (1-2 posts per day).

  • Footage handover: all footage transferred to client at end of project.

£2000.00

GROWTH PACKAGE

Designed for those aiming for consistent growth over 3 months, this package provides enough content to sustain a strong daily posting schedule.

Inclusions:

  • 100 Bite-Sized Videos: A diverse array of content, including process videos, customer testimonials, interviews, and jewellery showcases. This covers roughly 1-2 posts per day for three months.

  • 2 Filming Sessions: Two full-day shoots spread over the course of 3 months to capture fresh, timely content.

  • Use of Documentary Footage

  • Content Plan: 3-month posting schedule (1-2 posts per day).

  • Performance Review: Monthly review of content performance with adjustments to strategy based on engagement data.

  • Footage handover: all footage transferred to client at end of project.

£5,400.00

LEGACY PACKAGE

This package is tailored for long-term growth and brand building, providing enough content for 6 months of daily posts.

Inclusions:

  • 200+ Bite-Sized Videos: A wide variety of content types, including seasonal jewellery designs, workshops, and special orders. Regular updates based on trends. This covers approximately 1-2 posts per day for six months.

  • 4 Filming Sessions: Quarterly filming sessions to capture a wide range of content over time, ensuring relevance and diversity in the posts.

  • Use of Documentary Footage

  • Content Plan: 6-month posting schedule (1-2 posts per day).

  • Performance Reviews: Monthly reports on content performance and recommendations for content adjustments and strategy.

  • Footage handover: all footage transferred to client at end of project.

£8,640.00

CONTENT EXAMPLES.

@artist.mackenzie Three things that I have done to be a better artist ❤️ . . . . . . . . . . . . #art #artist #learn #hardwork #artworks #lesson #fun #artlovers ♬ original sound - Artist Mackenzie

TIKTOK VIDEOS

INSTAGRAM PAGES

REFERENCES.

prior work we’ve produced

Bacardi X High Jinks

INSTAGRAM

&

TIKTOK

“My team and I are genuinely impressed with your work. It’s truly beautiful & you’ve done an excellent job.”

- ACT Historic Places

THANK YOU.

Presented by Oliver Willis

Partner | Filmmaker

email
oliver@twothirtyfive.co

telephone
+44 7438 561391

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