VIDEO PROPOSAL.

Presented for
MD Architecture Studio

We want to take your brand to the next level.

This proposal outlines a strategic content plan to transform the social media presence of MD Architecture Studio, positioning you as a leading and personable voice in the architecture & interior design industry. The goal is to create visually captivating and engaging content that showcases your expertise and reflects her unique personality.

We will develop a series of videos that will serve to inspire, educate, and entertain your audience while making your platform more relatable and showcasing your skills.

The ultimate objective is to grow your visibility, elevate your Instagram with vibrant, personality-driven content, and turn your platform into a reflection of your distinctive, creative, and professional brand.

OVERVIEW.

OBJECTIVES.

Increase Visibility and Engagement
Elevate your social media presence, particularly on Instagram, by creating a visually striking and engaging content portfolio that attracts new followers and keeps the current audience engaged.
Incorporate Seasonal and Trend-Relevant Content
Create timely, relevant content such as holiday decor tutorials, seasonal styling tips, and trend forecasts that align with the current interests and needs of your followers.
Position You as an Industry Expert
Establish yourself as a go-to voice in architecture & interior design through informative and inspiring content that demonstrates your knowledge, creativity, and industry insight.
Drive Business Growth
Use the elevated Instagram presence to attract potential clients by showing off your work, ultimately driving inquiries and bookings for your services.

Our approach for MD Architecture studio involves developing a strategic content calendar that optimises your time and resources while ensuring a steady flow of engaging video content. By scheduling dedicated filming days, we can efficiently capture multiple videos in one session, allowing you to focus on your work without feeling overwhelmed by constant filming demands.

This content calendar will outline themes, topics, and specific video formats for each month, ensuring we align with seasonal trends and key events in the design world.

This organised approach will not only keep your Instagram active and engaging but also provide a diverse range of content that showcases your skills.

APPROACH.

CONCEPT.

1. Tutorial & How-To Videos

Purpose: Demonstrate your expertise through step-by-step guides on design and architectural topics.

Examples:

How to plan a functional and aesthetically pleasing open-plan space.
Tips for designing a home with natural light optimisation.
Styling a winter bed or creating a seasonal tablescape.

Impact: These videos will provide practical, shareable content that highlights your knowledge and skills while offering value to your audience.

2. Behind-the-Scenes / Process Videos

Purpose: Give viewers an inside look at your creative process, from architectural planning to final interior styling.

Examples:

Visiting a construction site to showcase architectural details in progress.
Sourcing sustainable materials for a project.
Time-lapse of a design transformation from blueprint to finished space.

Impact: These videos will build trust by showing your hands-on involvement in projects and providing a transparent view of your work.

3. Trend Forecasting & Expert Insights

Purpose: Position yourself as an industry expert by showcasing emerging architecture and interior design trends.

Examples:

The future of sustainable architecture and eco-friendly building materials.
Top architectural trends shaping modern residential and commercial spaces.
Must-have interior design elements for 2025.

Impact: Trend-focused content will keep your audience informed and engaged, reinforcing your authority in both fields.

4. Voiceover B-Roll Videos

Purpose: Combine beautiful project visuals with insightful commentary to educate and inspire.

Examples:

Discussing key architectural principles while showing different facades and structures.
Exploring different lighting techniques in modern interiors.
Narrating the journey of a project from concept to completion.

Impact: These videos offer a visually appealing, calm, yet informative format that blends storytelling and aesthetics.

5. Client Testimonials & Project Highlights

Purpose: Showcase real-world applications of your work, incorporating client feedback to build credibility.

Examples:

Before-and-after video tours of completed projects.
A walk-through of a newly completed architectural project, explaining key design choices.

Impact: This content will reinforce your expertise and reliability by featuring completed projects and client endorsements.

6. Lifestyle & Inspiration Videos

Purpose: Share the inspirations behind your work, making your brand more relatable and engaging.

Examples:

Visits to architectural landmarks or exhibitions.
Travel inspirations that influence your architectural and interior design approach.
Showcasing personal creative projects, such as bespoke lighting or furniture designs.

Impact: These videos will humanise your brand, offering a mix of professional and lifestyle content that keeps your audience connected to your work.

Images and ideas presented herein are the exclusive property of twothirtyfive and may not be reproduced or used without permission.

Engaging

Stylish

Elegant

Trend-focused

Welcoming

Professional

Personable

Feminine

STYLE.

PREMIUM

Price: £1000 per month
Overview: This package balances content creation with light social media management, providing enough content to keep the platform active and engaging without overwhelming resources.

Includes:

2 Filming Sessions per Month: 4-5 hours of filming per session.
Monthly Performance Overview: Light reporting on engagement, follower growth, and any key insights for the month.
Content Calendar: A collaborative calendar planning session at the beginning of each month, aligning content with upcoming trends and key dates.

16-18 Pieces of Content per Month, including:
4 Tutorial Videos or similar (1-2 minutes) – showcase Abigail’s expertise through hands-on design tips or seasonal decor guides.
4-5 Short Reels (30-60 seconds) – featuring quick tips, behind-the-scenes moments, or trending design insights.
4-5 Photo Carousels – curated, high-quality images of Abigail’s designs or favourite product picks.
3 Voiceover B-roll Video – optional feature for extra engagement, showing Abigail discussing decor ideas or products while showcasing relevant visuals.
Instagram Stories: 1-2 stories per week, featuring quick updates, live snippets, or engaging polls/Q&As.

PACKAGES.

GROWTH

Price: £750 per month
Overview: Aimed at clients looking for a wider variety of content and light strategic support. This package provides a broader range of content to engage and grow an audience.

Includes:

2 Filming Sessions per Month: 3-4 hours of filming per session.
Monthly Performance Overview: Light reporting on engagement, follower growth, and any key insights for the month.

Content Calendar: A light strategy plan with monthly planning check-ins.
12-14 Pieces of Content per Month, including:

3 Tutorial Videos or similar (1-2 minutes) – covering topics like design tips, DIY projects, or festive decor.

5 Short Reels (30-60 seconds) – creative snippets, behind-the-scenes shots, or design inspirations.

2-3 Photo Carousels – beautifully composed, showcasing Abigail’s style and work.

2-3 Voiceover B-roll Video (optional): Featuring Abigail discussing design elements while showing products or store visits.

ESSENTIAL

Price: £500 per month
Overview: This package is perfect for clients who need consistent, quality content for their social media but don’t require full management. Ideal for steady online presence building.

Includes:

1 Filming Session per Month: 3-4 hours of filming.
Monthly Performance Overview: Light reporting on engagement, follower growth, and any key insights for the month.
Content Calendar: A light strategy plan with monthly planning check-ins.
Deliverables: 6-8 Pieces of Content per Month, including:
1 Tutorial Video or similar (1-2 minutes) – showcasing design skills or hands-on tips.
3 Short Reels (30-60 seconds) – dynamic, engaging clips on design trends or product highlights.
2-3 Photo Carousels – professional images curated for Instagram, reflecting Abigail’s personal style or product picks.