VIDEO PROPOSAL.

Presented for

We want to take your brand to the next level.

This proposal outlines a strategic content plan to transform the social media presence as a leading and personable voice in the interior design industry. The goal is to create visually captivating and engaging content that showcases your expertise and reflects your unique personality.

We will develop a series of videos that will serve to inspire, educate, and entertain your audience while making your platform more bespoke and showcasing your skills. This will further establish your credibility, showcasing you as a business-minded yet personable expert in the field.

The ultimate objective is to grow your visibility, elevate your Instagram with vibrant, personality-driven content, and turn your platform into a reflection of your distinctive, creative, and professional brand.

OVERVIEW.

OBJECTIVES.

Increase Visibility and Engagement
Elevate your social media presence, particularly on Instagram, by creating a visually striking and engaging content portfolio that attracts new followers and keeps the current audience engaged.
Showcase Your Personality
Develop content that reflects your unique personality - transforming the tone of your Instagram to feel more relatable, dynamic, and true to your brand.
Highlight Original Work
Move away from inspiration-based content and focus on showcasing your own design skills, whether through tutorials, design tips, or trend-focused videos, ensuring her skills are the star of the platform.
Incorporate Seasonal and Trend-Relevant Content
Create timely, relevant content such as holiday decor tutorials, seasonal styling tips, and trend forecasts that align with the current interests and needs of your followers.
Position You as an Industry Expert
Establish you as a go-to voice in interior design through informative and inspiring content that demonstrates your knowledge, creativity, and industry insight.
Drive Business Growth
Use the elevated Instagram presence to attract potential clients by showing off your work and expertise, ultimately driving inquiries and bookings for interior design services.

Our approach involves developing a strategic content calendar that optimises your time and resources while ensuring a steady flow of engaging video content. By scheduling dedicated filming days, we can efficiently capture multiple videos in one session, allowing you to focus on your design work without feeling overwhelmed by constant filming demands.

This content calendar will outline themes, topics, and specific video formats for each month, ensuring we align with seasonal trends and key events in the interior design world. Planning ahead will enable us to maximise each filming day, capturing a variety of content—from tutorials and behind-the-scenes glimpses to trend insights and lifestyle pieces.

This organised approach will not only keep your Instagram active and engaging but also provide a diverse range of content that showcases your design skills.

APPROACH.

CONCEPT.

1. Tutorial & How-To Videos

Purpose: Demonstrate expertise through step-by-step guides on design topics.
Examples: Styling a spring bed, creating a holiday table setting, organising a small space.
Impact: These videos will provide practical, shareable content that highlights your knowledge and design skills.

2. Behind-the-Scenes / Process Videos

Purpose: Give viewers a glimpse into creative process.
Examples: You sourcing materials, working on a client project, or assembling a room design.
Impact: These videos will build trust by showing your hands-on involvement in projects and offering a transparent view of your work.

3. Trend Forecasting & Tips

Purpose: Position as a trend expert by showcasing the latest interior design trends and offering actionable tips.
Examples: Upcoming colour trends for the season, top materials for 2025, must-have decor pieces for the Spring.
Impact: Trend-focused content will keep the audience informed and coming back for more relevant, timely insights.

4. Voiceover B-Roll Videos

Purpose: Combine beautiful visuals with insightful commentary from you.
Examples: You discussing design tips while showcasing different lighting fixtures, textures, or furniture pieces.
Impact: These videos offer a visually appealing, calm, yet informative format that blends storytelling and aesthetics.

5. Client Testimonials & Project Highlights

Purpose: Showcase real-world applications of your work, incorporating clients’ feedback to build credibility.
Examples: Short interviews with satisfied clients, video tours of completed projects.
Impact: This will reinforce your skills and reliability by featuring completed projects and client endorsements.

6. Lifestyle & Inspiration Videos

Purpose: Showcase personality, passions, and inspirations beyond design work.
Examples: Visits to interior design exhibitions or stores, travel inspirations that feed into your design work.
Impact: These videos will make your brand more relatable and personable, offering a mix of professional and lifestyle content.

Engaging

Stylish

Elegant

Trend-focused

Welcoming

Professional

Personable

Feminine

STYLE.

PREMIUM

Price: £1200 per month £1000 per month
Overview: This package balances content creation with light social media management, providing enough content to keep the platform active and engaging without overwhelming resources.

Includes:

2 Filming Sessions per Month: 4-5 hours of filming per session.
Light Social Media Management: Posting and scheduling 4 times per week.
Basic Engagement: Responding to key comments and DMs.
Hashtag Research and Strategy: Optimising for reach and engagement.
Monthly Performance Overview: Light reporting on engagement, follower growth, and any key insights for the month.
Content Calendar: A collaborative calendar planning session at the beginning of each month, aligning content with upcoming trends and key dates.

16-18 Pieces of Content per Month, including:
4 Tutorial Videos or similar (1-2 minutes) – showcase your expertise through hands-on design tips or seasonal decor guides.
4-5 Short Reels (30-60 seconds) – featuring quick tips, behind-the-scenes moments, or trending design insights.
4-5 Photo Carousels – curated, high-quality images of your designs or favourite product picks.
3 Voiceover B-roll Video – optional feature for extra engagement, showing you discussing decor ideas or products while showcasing relevant visuals.
Instagram Stories: 1-2 stories per week, featuring quick updates, live snippets, or engaging polls/Q&As.

PACKAGES.

GROWTH

Price: £900 per month £650 per month
Overview: Aimed at clients looking for a wider variety of content and light strategic support. This package provides a broader range of content to engage and grow an audience.

Includes:

2 Filming Sessions per Month: 3-4 hours of filming per session.
Content Calendar: A light strategy plan with monthly planning check-ins.
10-12 (30s - 60s) Videos per Month, including:

4 Tutorial Videos or similar (1-2 minutes) – covering topics like design tips, DIY projects, or festive decor.

4 Short Reels (30-60 seconds) – creative snippets, behind-the-scenes shots, or design inspirations.

2 Voiceover B-roll Video (optional): Featuring you discussing design elements and/or showing products or store visits.

ESSENTIAL

Price: £600 per month £450 per month
Overview: This package is perfect for clients who need consistent, quality content for their social media but don’t require full management. Ideal for steady online presence building.

Includes:

1 Filming Session per Month: 3-4 hours of filming.
Content Calendar: A light strategy plan with monthly planning check-ins.
Deliverables: 6-8 Pieces of Content per Month, including:
3 Tutorial Video or similar (30s - 60s minutes) – showcasing design skills or hands-on tips.
3 Short Reels (30-60 seconds) – dynamic, engaging clips on design trends or product highlights.
1 Photo Carousel – professional images curated for Instagram, reflecting your personal style or product picks.