CONTENT PROPOSAL.

Presented for

We want to take your app to the next level.

Foody U is at a pivotal stage in its journey, with an innovative app designed to streamline nutrition and meal planning for fitness-conscious individuals and nutrition professionals. With a focus on personalisation, ease of use, and flexibility, the app stands out by addressing gaps left by traditional meal-planning tools. Our goal is to help Foody U to drive app sign-ups and position itself as a leader in the nutrition tech space.

This proposal outlines a comprehensive content strategy and execution plan, prioritising social media while laying the foundation for long-term growth. By combining visually engaging content, and actionable insights, we aim to create a strong foothold for Foody U in the competitive app market.

OVERVIEW.

OBJECTIVES.

Our goal is to create digital content that:

Drives app sign-ups by showcasing Foody U’s unique value.
Builds an engaging social media presence to reach your target audiences on social media.
Establishes David as a leading voice in nutrition and fitness, leveraging his expertise to build trust and drive engagement.
Clearly communicates the app’s benefits for individuals (B2C) and professionals (B2B).

We’ll focus on short-form content first, as this aligns with your priority to grow traction quickly.

We’ll highlight these core themes:

For Individuals (B2C):
“Personalised meal plans and easy-to-use tools to save time, fit your lifestyle, and help you achieve your fitness goals.”
For Professionals (B2B):
“A reliable, efficient tool to enhance client results and simplify your workload.”

The messaging will emphasise how Foody U fits easily into the lives of fitness conscious individuals and health professionals, offering a blend of precision, simplicity, and flexibility.

MESSAGING.

APPROACH.

The proposed strategy is rooted in understanding the unique strengths of Foody U, the insights derived from user interviews, and the competitive landscape. By leveraging Foody U’s distinctive value proposition - ease, flexibility, and psychological benefits - our approach targets both immediate traction and long-term brand credibility.

Relatable Storytelling to Drive Awareness
The emotional and psychological benefits of Foody U - such as increased confidence, reduced anxiety, and motivation - emerged as key themes in user feedback. We will focus on videos that highlights users overcoming challenges or achieving goals with the app. This human-centric approach will create an authentic connection with the audience and convey the app's transformative impact.
Content Designed for Immediate Engagement
Users appreciate the app’s simplicity and time-saving features. To attract their attention, our content will prioritise bite-sized, actionable insights tailored to their goals - such as short tutorials, and lifestyle integration tips.
Building Credibility Through Expertise and Community
Establishing David, the founder, as a credible voice in the nutrition space will reinforce the brand's authority. His presence can be amplified through thought leadership content, and collaborations with athletes, influencers, and nutrition professionals. This will help foster a trusted community around Foody U.

The following proposed videos are designed to establish Foody U as a trusted, expert-driven brand while showcasing its core features. We will focus on providing educational, insightful, and engaging content that highlights the app’s precision, flexibility, and time-saving aspects, all while positioning David, the founder, as a key figure in nutrition and fitness. These videos will establish credibility, build interest, and drive engagement across social platforms, fostering trust with potential users.

We propose delivering the following 10 videos to kickstart Foody U’s social media presence:

User-Focused Vlogs (3 videos)
Nutritionist Perspective (1 video)
Cooking Tutorials with David (3 videos)
Expert Tips with David (2 videos)
Founder Story (1 video)

DELIVERABLES.

VIDEO CONCEPTS.

1. User Vlog – Focus on Ease

Concept: Showcase how the Foody U app simplifies the athlete’s daily routine.
Execution: The video will follow the athlete as they prepare their first meal using Foody U, and go about their day. The VoiceOver will highlight how the app makes meal prep quick and easy, saving them time and mental energy. It will emphasise the app’s simplicity, helping the athlete get the nutrition they need without stress.
Duration: 60 seconds
Example: User Vlog

2. User Vlog – Focus on Goals

Concept: Highlight how Foody U aligns with the athlete’s nutrition goals and performance.
Execution: This video will follow the athlete throughout their day, showing how the app helps them meet specific performance goals, such as fuelling their workout and post-recovery meals. The narration will discuss how Foody U supports their goals with personalised nutrition suggestions tailored to their needs.
Duration: 60 seconds
Example: User Vlog

3. User Vlog – Focus on Anxiety Reduction

Concept: Show how the app reduces anxiety by providing structure to meal planning.
Execution: In this version, the individual will discuss how using Foody U has helped them remove the mental load of deciding what to eat, emphasising how the app helps them avoid decision fatigue and keeps them on track with their nutrition. They will touch on the peace of mind Foody U provides by offering clarity and simplicity.
Duration: 60 seconds
Example: As above

4. Nutritionist Tips

Concept: A trusted nutritionist shares an expert opinion on a key feature of Foody U.
Execution: This short video features a nutritionist discussing how a key feature of the app (e.g., meal personalisation, nutrient tracking) simplifies meal planning for optimal health. It will include a PTC (piece to camera), with visual overlays of the app interface to enhance credibility.
Duration: 60 seconds
Example: Nutritionist Tips

5. Cooking Tutorial with David – Breakfast

Concept: David demonstrates a quick, nutritious breakfast recipe using Foody U’s meal suggestions.
Execution: In this video, David will cook a healthy meal, showing how the app provides easy-to-follow recipes that fuel the day. He’ll give tips on how to customise meal prep, and explain how the app supports the process.
Duration: 60-75 seconds
Example: Cooking Tutorial

6. Cooking Tutorial with David – Meal Prep

Concept: A meal prep video focusing on simplicity and efficiency for busy schedules.
Execution: David will prepare a meal that can be used for lunch or dinner, showing how Foody U helps athletes or busy professionals save time. The video will showcase how to plan meals for the week using the app’s features.
Duration: 60-75 seconds
Example: Cooking Tutorial

7. Cooking Tutorial with David – Dinner

Concept: A balanced dinner recipe demonstration with macronutrient focus.
Execution: David will show how to prepare a nutritious and balanced dinner, focusing on how the app helps ensure each meal contains the right balance of macros. He will include tips about how to reach your nutrition goals.
Duration: 60-75 seconds
Example: As Above

8. Expert Tips with David – Maximising Nutrition

Concept: David shares expert nutrition advice that complements the Foody U app’s features.
Execution: This video will feature David offering quick tips on maximising nutrition with minimal effort, focusing on how Foody U can help athletes, fitness enthusiasts, or busy individuals streamline their nutrition for better results.
Duration: 60 seconds
Example: Expert Tips

9. Expert Tips with David – Common Mistakes

Concept: David addresses common nutrition mistakes and how Foody U can solve them.
Execution: David will discuss the common pitfalls people face with nutrition, such as under-eating, overcomplicating meal prep, or missing out on important nutrients. He’ll show how Foody U helps users avoid these mistakes by offering clear, actionable advice.
Duration: 60 seconds
Example: Expert Tips

10. Founder Story

Concept: David shares the story behind Foody U and why the app exists.
Execution: This will be a personal PTC where David explains his background, the problem he saw in the market, and how Foody U was created to solve that problem. The video will feature shots of the app in use, user success stories, and a call-to-action encouraging viewers to download the app.
Duration: 90 seconds
Example: Founder Story

Educational

High-quality

Engaging

Informative

Approachable

Clean

Personable

Accessible

STYLE.

Estimate Overview.

We propose an all-inclusive package for £2,000. This covers:

Pre-production planning and coordination
Full production, including filming days and camera equipment
Post-production editing, including simple graphics, music, colour & sound

Exclusions:

Talent fees: We’ll work with you to scout and onboard athletes, nutritionists, or any additional talent.
Location hire: Assistance will be required to secure suitable filming locations.

Inclusions:

Hire of essential props to ensure high-quality visuals and storytelling.

If this initial scope doesn’t align with your budget, we’re happy to adjust the deliverables to find a solution that works. For longer-term collaborations, we can also offer discounted package options.