VIDEO CONTENT
PROPOSAL.
Presented for
In today’s competitive market, first impressions matter. For many, the thought of working with an accountant can feel daunting - numbers, spreadsheets, and complex financial matters can be overwhelming. But Alfred A Malnick & Co is different.
As a family-run business serving family-run businesses, your firm goes beyond the numbers. You provide a holistic approach - understanding not just the finances but the bigger picture: investments, inheritance planning, overseas assets, and long-term living plans. Your clients trust you to take care of their business and their future.
A professionally produced video can bring this to life. Instead of a static spreadsheet, potential clients landing on your website or LinkedIn will see the faces behind the firm- warm, approachable professionals who genuinely care about their clients. This will immediately set you apart from traditional accountancy firms, making the experience of working with you feel personal, reassuring, and tailored.
This proposal outlines how we can create an engaging introductory video that reflects your values and expertise, ensuring you leave a lasting, positive impression on every visitor.
OVERVIEW.
OBJECTIVES.
The goal of this video is to differentiate Alfred A Malnick & Co from other accountancy firms by emphasising its family-oriented, client-focused approach. The video will:
Humanise the brand – Show the people behind the firm, making the business feel approachable and trustworthy.
Highlight the firm’s USP – Emphasise the family-run nature and deep understanding of family businesses.
Communicate the holistic approach – Showcase how Chaturaam & Co. looks beyond numbers to consider the bigger picture (inheritance, overseas investments, long-term financial planning).
Create a warm and engaging first impression – Replace the static spreadsheet imagery with a welcoming, client-centric introduction.
Enhance credibility and trust – Through professional visuals and storytelling, reinforce the firm’s experience, expertise, and commitment to its clients.
Improve engagement on LinkedIn and the website – A compelling video will make visitors more likely to stay, learn, and connect.
We will create a high-quality, engaging 90s-2min intro film that will:
Introduce Alfred A Malnick & Co as a trusted, family-run accountancy firm.
Showcase the human side of the business - putting faces to the name and making the firm feel approachable.
Highlight the firm’s unique approach - looking beyond numbers to provide holistic, long-term financial guidance.
Differentiate Alfred A Malnick & Co from competitors - moving away from traditional, corporate-style accountancy messaging.
Create an emotional connection with potential clients - showcasing warmth, trust, and expertise.
Enhance website and LinkedIn engagement, making a strong first impression that encourages visitors to connect.
The video will be professionally shot, visually appealing, and concise, ensuring it delivers maximum impact while respecting the audience’s time.
CONTENT.
APPROACH.
To ensure the video aligns with your brand and comfort level on camera, we offer three distinct approaches:
Interview-Led Video with Filmed Scenes
We conduct a relaxed, guided interview to capture your key messages naturally.
The footage is then edited into a compelling, conversational narrative.
This approach feels authentic and personal, as it showcases your expertise and personality in a natural way.
While you have less control over exact wording, it results in a warm, engaging video that builds trust.
Scripted Video, Spoken to Camera by You
A fully scripted narrative delivered by you on camera, ensuring precise messaging.
We’ll work with you to refine the script and coach you for a confident, natural delivery.
Paired with filmed scenes of you and your team in action, this style offers both structure and authenticity.
The challenge lies in delivering the script naturally, but with preparation, it creates a polished and professional result.
We’ll conduct a one-day shoot at your office, capturing key visuals that bring your story to life. The filming will include:
Office environment shots – Showcasing your team at work, highlighting the welcoming and professional atmosphere.
Team interactions – Candid moments of collaboration to emphasise your personal approach.
Client testimonial (if possible) – A satisfied client sharing their experience to add credibility and trust.
Meeting outside the office – A dynamic setting (e.g., a café or a walking shot) to add visual variety and warmth.
Supporting visuals – Close-ups of hands-on work, documents, and team discussions to illustrate key services.
This mix of footage will ensure the final video is engaging, authentic, and visually dynamic, setting you apart from traditional accountancy firms.
PRODUCTION.
REFERENCES.
PRICES.
Package Deal (£3500)
Introductory Video (as above) – A high-quality business introduction video (includes full-day filming, editing, and post-production) £2,225
Filming Session – Additional filming session on a seperate day to capture social media content £500
Video Production – Editing and post-production for up to 8-10 social media videos £775
Cutdown from Intro Video – A shorter edit repurposed for social platforms Included
Piece-to-Camera Content – Insights and tips filmed to position you as a trusted voice Included
Optimised for Social Media – Videos formatted for LinkedIn, Instagram, and other platforms Included
Ready-to-Post Content – You receive fully edited videos to post at your discretion Included
Total = £3,500
Introduction Video (£2500)
Pre-Production – Planning, coordination and logistics £300
Filming (Up to One Day with small crew) – At your office and an additional location if needed (includes all equipment) £900
Editing & Post-Production – Professional video editing, colour grading, sound mixing £900
Music Licensing & Graphics – Royalty-free music and simple on-screen graphics where relevant £200
Post-Production Management – Data handling, feedback coordination, and creative oversight £200
Total = £2,500
“My team and I are genuinely impressed with your work. It’s truly beautiful & you’ve done an excellent job.”
- ACT Historic Places
THANK YOU.
Presented by Jessica Seignarack
Founder | Producer
email
jessica@twothirtyfive.co.uk
telephone
07438 561391
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