‘LITTLE VALENTINE’

PITCH DECK

Presented for

We want to turn your vision into reality.

OVERVIEW.

twothirtyfive has been engaged by SHA to create a video concept that will bring the right audience to your co-living design concept. For this project, we’re excited to collaborate with SHA & London & Co, leveraging our expertise to bring your innovative vision of community living to life. We understand the importance of attracting the ideal audience to ensure the success and growth of the ‘Little Valentine’ co-living complex, and we believe our concept aligns perfectly with this objective. Our goal is to craft a narrative that highlights the benefits of this revolutionary way of living, capturing the attention and imagination of those who seek a vibrant, dynamic community.

twothirtyfive is a video production agency serving the UK and Australia, with teams based in London and Canberra. We work with local businesses, brands, government agencies, and global organisations to provide a wide range of production services. We strive to deliver content that aligns with your vision, brand, and business goals, ensuring it resonates with your audience. Our priority is to make the process as simple and seamless as possible.

Attract the Right Community: Showcase the co-living complex as an ideal environment for forward-thinking individuals, including young professionals, graduates, and diverse residents of all ages, to build a vibrant and dynamic community.

Highlight Dynamic Interactions: Illustrate how the complex fosters meaningful connections through shared spaces like coworking areas, communal dining, and networking events, emphasising its role in cultivating relationships and collaborative opportunities.

Demonstrate the Complex’s Appeal: Present the innovative design and communal living benefits to engage potential residents who are eager to be part of a thriving, inclusive environment, as well as own their own space.

Position for Future Success: Create a compelling narrative that not only attracts the right people but also sets the stage for the complex’s ongoing success and potential for future developments.

OBJECTIVES.

CONCEPT.

Our video begins by capturing moments of modern isolation and disconnection, presenting a relatable narrative that resonates with a broad audience. We open with a young woman stuck in London traffic, encapsulating the daily grind of city life. This is followed by a businessman dining alone in a pub, an older woman eating dinner by herself at home, and a tech professional working late into the night in an empty office. Each scene is infused with a sense of solitude and disconnection, underscored by the background noise of phones, radios, and TVs reporting on negative news stories. These settings and moments reflect the feelings of loneliness and overwhelm that many people experience in their everyday lives.

The narrative takes a turn when the characters notice an ad for a new co-living complex on their devices. This serves as a pivotal moment, as the camera zooms into the TV screen and transitions the audience from the cool, muted tones of the isolated world to the warm, vibrant environment of the new community. This visual shift is accompanied by a change in music, from subdued and reflective to energetic and uplifting, symbolising the move to a more connected and joyful space.

In the new environment, we see scenes of community and togetherness: residents cooking and dining together, engaging in various communal activities, and integrating with the local neighbourhood through a cafe that's open to the public. These scenes are designed to portray the co-living complex as a tangible and attainable place where people can foster meaningful relationships and experience a true sense of belonging. The complex is presented not as a distant utopia, but as a realistic, inviting space where anyone - young or old, professionals or students - can thrive.

By contrasting the initial scenes of isolation with the vibrant community life in the co-living complex, the video effectively conveys the transformative power of community living, aligning with the client's objective to attract forward-thinking individuals who value connection and shared experiences.

SCRIPT.

Scene 1: The Commute

Location: Car in London Traffic
Character: A young woman, dressed in professional attire, is stuck in her car amidst London traffic. The atmosphere is tense, filled with the sound of engines and the occasional horn. As she drives, she listens to the radio, where mundane traffic reports play in the background.
Sound Design: The humdrum of traffic and the muffled sound of the radio.
Scene 2: The Pub

Location: A quiet pub, evening.
Character: A young businessman sits alone at a small table, sipping his drink. He scrolls through his phone, flicking past news headlines - economic downturns, social unrest, etc. There are a few people inside the pub, but he remains absorbed in his phone.
Sound Design: The noise of the pub blends with the sound of news clips playing softly from his phone.
Scene 3: The Flat

Location: A small London flat.
Character: An older woman sits alone at her dining table, eating a simple meal. The TV is on in the background, displaying more news. She watches passively while eating, the TV’s blue glow reflecting her isolation.
Sound Design: The TV’s low muffles, mixed with the clinking of cutlery.
Scene 4: The Office

Location: An empty, late-night office space.
Character: A tech professional works late, surrounded by empty desks and darkened screens. His phone sits beside him.
Sound Design: Typing sounds and the quiet hum of the office.
Scene 5: The Young Woman’s Apartment

Location: The young woman’s apartment
Action: We see the young woman as she arrives home. She turns on her TV, and a positive news report about a new complex and way of living is playing. Her face illuminates with the warm glow of the TV.
Sound Design: Music softly begins to play.
Scene 6: The Complex Announcement

Location: Various
Action: We then see a quick montage of each character: The businessman in the pub, the older woman in her apartment, and the tech professional in the office all receive the news alert on their screens. They each see the same announcement - “New Housing Complex Promises Community Connection.”
Visual & Sound Cue: The light shifts to a comforting golden glow.
Scene 7: The Transition

Location: The young woman’s apartment
Action: After the brief montage of each character receiving the ad, we return to the young woman standing in front of her TV. The camera pushes into the TV and transitions to reveal the same young woman now standing in her bright, welcoming apartment. She places a small potted plant on her windowsill. This mirrors the solitary scene in her previous apartment, but now she’s surrounded by natural light, a peaceful look on her face. She looks out to the communal vegetable garden below. We follow her gaze.
Sound Design: The music builds as the scene opens up.
Scene 8: The Vegetable Garden

Location: The communal vegetable garden.
Action: At the vegetable garden, the Older Woman carefully tends to tomato plants, picking ripe tomatoes. The garden is lively, with a few residents engaged in small conversations and enjoying the shared space.
Sound Design: Upbeat music.
Scene 9: The Communal Dining

Location: The communal kitchen and dining area.
Action: The young businessman from the earlier pub scene is now in the communal kitchen, cooking with fresh tomatoes. Other residents including older lady are gathered around, enjoying their meals, chatting, and laughing.
Sound Design: Friendly conversation blend with the upbeat music.
Scene 10: The Co-Working Space

Location: A co-working space within the complex.
Character: The tech professional is now working in a dynamic, collaborative environment. The young woman walks past his desk and they smile and greet each other as she walks past him.
Sound Design: Upbeat music.
Scene 11: The Cafe

Location: The cafe.
Action: The young woman is now walking through the public cafe where residents and locals mingle, she grabs her take-away bag and waves goodbye. She then hops on her bike and rides off, happy.
Sound Design: The upbeat music.
Scene 12: Call to Action

Location: Outside.
Visual: We see her ride off on her bike, contrasting the first scene. The simplicity of her smile contrasts sharply with the detachment we saw in the opening scenes, signalling a subtle but impactful transformation.
Call to Action: Experience the Future of Living. Discover Connection. Discover Community.
Sound Design: The music fades out.

STORYBOARD.

ANALYSIS.

Our concept is designed to resonate deeply with the target audience by reflecting real-life experiences of isolation and disconnection. We start with scenes of everyday loneliness - a young woman stuck in traffic, a businessman dining alone, and an older woman eating by herself. These scenes use negative news and modern media devices to set a relatable tone, establishing a clear contrast with the new, vibrant community.

The transition to the co-living complex is visually and emotionally striking. As the camera zooms into the TV screen, the scene shifts from muted, cold colours to warm, inviting hues, symbolising the move from isolation to a connected, thriving community. The use of subdued music during this transition builds anticipation, which then shifts to a lively soundtrack that matches the new environment.

Incorporating modern media like phones and TVs keeps the concept relevant and aligned with current viewing habits. The Voiceover ad about the complex that each character receives ensures the message is heard across different platforms, creating a unified call to action.

The concept avoids portraying the new community as a utopian ideal by focusing on realistic, achievable benefits. Scenes of communal cooking, dining, and interaction with the outside community showcase a vibrant, yet attainable lifestyle. This approach helps the ad appeal to a diverse audience, including young professionals, graduates, and people from various backgrounds.

By reflecting genuine feelings of isolation and offering a relatable solution, the concept is designed to attract the right audience - those who seek meaningful connections and a supportive community. This ensures that the message is engaging and directly addresses the needs of potential residents, aligning with the client's goal of attracting individuals who will help the community thrive.