APPROACH.

The film should feel like an honest conversation with someone who really knows what they're doing. Warm and personal, not a corporate ad or the fast-paced videos you see from younger financial brands. Something quieter and more considered.

We'll film in your office — somewhere that feels settled and professional without being cold. Clean, well-lit, the kind of environment that feels established without having to announce it.

We'll build the interview questions together in advance, shaped to let the right things come out naturally. Your background, what brought you from fund management to running your own practice, what the personal side of this work means to you. That story is far more compelling than a list of credentials — and it's how the experience and qualifications land properly.

Working on the questions together beforehand also gives us the chance to make sure everything sits within your FCA and SJP guidelines before anyone's on camera. Nothing gets said on the day that hasn't already been checked.

Alongside the interviews we'll capture the everyday life of the office — footage that runs underneath your words and makes everything feel real and lived-in. Things like:

• You at your desk, on a call, in a meeting

• The team working together

• A mock client meeting or consultation

• The details of the space — the office, the light, the environment

For the client testimonials we'd suggest filming at their home rather than the office. It's a warmer, more personal setting — and it opens up the possibility of capturing simple moments around it. Someone tending to their garden, going for a walk, enjoying their morning. Nothing staged, just quiet moments that speak to what good financial planning actually gives people — peace of mind, time, freedom.