VIDEO PROPOSAL.

Presented for
Mothers Against Muggings

HELLO.

Hi Suela,

Thank you so much for taking the time to chat with us — it was really great to learn more about what you're building.

From our conversation, we understand you're looking to establish a stronger presence online to support your coaching practice, your newly published book, and the exciting podcast appearances you have coming up. You want something you can use across your website and LinkedIn, as well as a way to introduce yourself warmly and credibly ahead of webinars and discovery calls.

We've put together some initial thoughts on how we can help you do exactly that.

OBJECTIVES.

Establish a credible and compelling online presence that reflects your expertise and the Bridge framework
Give you a powerful tool to introduce yourself ahead of webinars, discovery calls, and podcast appearances
Build trust with potential clients on LinkedIn and your website before you've even spoken to them
Support the momentum of your book launch and growing media profile
Create content you can use across multiple touchpoints, from your homepage to one-to-one outreach

DELIVERABLES.

Hero Brand Film (90 seconds – 2 minutes) A polished, professional film that tells your story — who you are, what the Bridge framework does, and why someone should work with you. Designed to sit on your website homepage and LinkedIn profile, and to open your webinars as a strong introduction.

2. Social Cut (60 seconds or under) A punchy, standalone version optimised for the LinkedIn feed — ideal for reach and for sending ahead of discovery calls so prospects already feel they know you before they pick up the phone..

APPROACH.

You're at an exciting inflection point — a published book, incoming podcast appearances, and a coaching practice ready to grow. The challenge is getting in front of the right people quickly and credibly. In an era where written content is increasingly distrusted, video gives you a human presence that builds confidence before you've even had a conversation.

That's why we think a brand hero film is the right move for you right now. This would be a short, polished film — around 90 seconds to 2 minutes — that captures who you are, what the Bridge framework does, and why someone should work with you. It's not an advert, it's an introduction — the kind that makes someone feel like they already know you before they pick up the phone.

The process would involve:

A briefing session to get under the skin of your story, your clients, and the outcomes you deliver
Scripting and messaging support to make sure everything lands the way you intend
A shoot day to bring your story to life on camera. Rather than a talking-head video, we'd aim to create something that feels natural and true to you. This would involve a sit-down interview — but relaxed and conversational, not scripted, so what comes across is genuinely you. Alongside that, we'd capture b-roll footagethat reflects your world; this could include mock coaching sessions or meetings with clients, moments from your day-to-day, and lifestyle shots that give a sense of who you are beyond just what you do. The goal is for someone watching to feel like they've already spent time with you — not like they've watched an advert.
Editing, colour grading and sound design to give it a professional, high-quality finish
Delivery in multiple formats so it works seamlessly on your website, LinkedIn, and as a webinar intro.

REFERENCE.

We produced this project for PCYC in Canberra as part of their Behind the Wheel safe driving awareness programme — a government-funded campaign delivered across schools throughout the ACT. The brief was closely comparable to yours.

The programme featured multiple spokespeople — nurses, paramedics, driving instructors, police officers and people with direct personal experience of the consequences of dangerous driving. With so many presenters and so many schools, it wasn't practical for everyone to attend every session, so we filmed each presentation individually. Each runs to around 15 minutes in full.

This video is an edited highlights reel, condensing all the presentations into a few minutes to give an overview of the programme and the people behind it. It's a good example of how filmed content can carry the weight of a live programme — and how the right spokespeople, captured authentically on camera, can be just as powerful as being in the room.

MORE WORK

PACKAGES.

Package One = £750

Deliverables
Both Assembly Videos (primary + secondary, approx. 15 mins each)

Description A single shoot day capturing both presentations back to back, edited into two complete standalone assembly programmes structured around the five pillars.

What’s included

Pre-production & planning
Half day shoot
Professional grade equipment & clean backdrop
2 × edited assembly videos
Generic UK stock footage & supporting visuals throughout
Branded graphics & titles
1 round of amends

Package Two = £1,250

Deliverables
Both Assembly Videos + Social Media Cutdowns

Description Everything in Package 1, plus a bank of short-form content cut from the assembly footage — one clip per pillar, ready to post.

What’s included

Pre-production & planning
Half day shoot
Professional grade equipment & clean backdrop
2 × edited assembly videos
Generic UK stock footage & supporting visuals throughout
Branded graphics & titles
5 × social media cutdowns (one per pillar, approx. 30 secs each)
2 rounds of amends

Package Three = £2,250

Deliverables
Both Assembly Videos + Full Social Media Content Pack + Stills Photography

Description Everything in Package 2, plus a suite of original content created specifically for social media — conceived, scripted and produced for the platform, not just lifted from the assembly footage. We'll develop and present the creative concepts and scripts before the shoot so you know exactly what you're getting.

What's included

Pre-production & planning
Full shoot day with producer & videographer
Professional grade equipment & clean backdrop
2 × edited assembly videos
5 × social media cutdowns (one per pillar, approx. 30 secs each)
Creative development, scripting & presentation of 5 additional social-first content ideas
5 × original short-form social videos produced from agreed concepts
Professional stills photography of your presentation & programme materials (wallet, posters, supporting assets)
2 rounds of amends