VIDEO PROPOSAL.

Presented for
Long Lane Dental

HELLO.

Following our conversation, we’ve put together a focused 6-month proposal designed to begin elevating Long Lane Dental’s online presence in a considered, strategic way.

The aim of this phase is to start the rebrand and improve how the practice communicates - building trust, credibility and expertise through high-quality content. The goal is to create a social presence that supports lead conversion, so when potential patients visit your platforms, they immediately feel confidence in the standard of care and experience you offer.

Six months gives us the space to establish a strong visual and messaging foundation, introduce patient-led proof, and understand what content performs best. This also allows us to review data and engagement properly, so any next steps are informed and intentional.

At the end of this period, we’d review results together and decide how to take the strategy further.

We want to take your brand to the next level.

OBJECTIVES.

Position Your Practice as Premium & Cosmetic-Focused
Showcase expertise in veneers, bonding, whitening, Invisalign, and implants with a focus on quality, precision, and aesthetic results.

Elevate Your Brand Image
Create a polished online presence across social media that reflects trust, sophistication, and patient-centric care.

Showcase Results & Build Credibility
Highlight transformations, patient stories, and testimonials to demonstrate skill, reliability, and satisfaction.

Drive Lead Conversion
Produce content that builds confidence and encourages enquiries or bookings.

Implement a Strategic, Measurable Approach
Roll out content over six months, track engagement, and optimise using data-driven insights.

Lay the Foundation for Long-Term Growth
Start a partnership that refines messaging, strengthens cosmetic positioning, and sets up scalable growth beyond six months.

APPROACH.

Your practice already demonstrates clear clinical excellence, but your brand perception currently underplays your cosmetic expertise and approachability. Our strategy is designed to close this gap by creating content that communicates your skill, builds credibility, and engages both new and existing audiences. Over six months we would aim to produce at least two videos per week, balancing formats and styles to maintain engagement while building familiarity and trust.

All content will be guided by three core principles:

Educate: showcase procedures, results, and insights to highlight your expertise, precision, and cosmetic focus.
Engage: create approachable, relatable content that reflects the personality and culture of your practice.
Demonstrate proof: highlight patient stories, transformations, and testimonials to reinforce skill, reliability, and patient satisfaction.

From these principles, we will develop content pillars that structure the types of videos we create, ensuring each piece serves a clear purpose in elevating your brand, connecting with your audience, and driving measurable results.

CONTENT PILLARS.

Educate – showcase expertise and insights
Purpose: Demonstrate your cosmetic skill, explain procedures, and provide value to prospective patients
Content examples:

Explainer videos breaking down procedures like veneers, bonding, whitening, Invisalign, and implants
Short clips addressing common myths or FAQs about cosmetic treatments, tips for home care
Before-and-after breakdowns with commentary on technique and outcomes
Frequency: 2–4 pieces per month
Why it works: Builds credibility, positions you as knowledgeable and trustworthy, and helps patients feel informed and confident

Engage – approachable, humanised content
Purpose: Make the practice relatable, highlight your team, and foster interaction
Content examples:

Short “meet the team” clips introducing staff members and their roles
Behind-the-scenes videos showing daily life in the clinic or preparation for procedures
Light, interactive content such as “On the Street” Q&As.
Frequency: 2–4 pieces per month
Why it works: Creates warmth and approachability, encourages interaction, and helps audiences feel connected to your practice

Proof – patient stories and transformations
Purpose: Show tangible results and reinforce the quality of your work
Content examples:

Patient testimonial videos (can be short clips for social media)
Before-and-after transformations highlighting cosmetic results
Case study summaries explaining the treatment journey and outcome (with consent/anonymised where needed)
Frequency: 2–4 pieces per month
Why it works: Builds confidence in prospective patients, reinforces clinical and cosmetic expertise, and showcases reliability

PACKAGES.

Foundation Package

8 videos per month

1 filming session per month (approx. 3–4 hours on-site)
8 edited short-form videos optimised for social media
Monthly content plan aligned with the four content pillars
Script writing and structured prompts for each video
Monthly review of content performance and direction

Good for:
Practices looking to establish consistency, elevate brand perception, and begin repositioning their online presence with regular, high-quality content.

Investment: £1,450 per month

Growth Package

10 videos per month

1 filming session per month (approx. 5–6 hours on-site)
10 edited short-form videos optimised for social media
Monthly content plan with increased focus on cosmetic treatments
Script writing and structured prompts for each video
Managed social media posting for agreed platforms
Ongoing review of performance to refine content approach

Good for:
Practices ready to actively grow their cosmetic profile, improve trust with prospective patients, and support enquiries through a managed social presence.

Investment: £1,750 per month

Premium Package

12 videos per month

1 filming session per month (approx. 7-8 hours on-site)
12 edited short-form videos optimised for social media
Monthly content plan with recurring formats and campaigns
Script writing and structured prompts for each video
Managed social media posting for agreed platforms
Regular performance review to inform ongoing optimisation

Good for:
Practices aiming to position themselves as a leading cosmetic destination locally, with higher visibility and consistent, hands-on content management.

Investment: £1,950 per month

REFERENCES.

Behind-the-scenes with a team member, showing tools and techniques in a friendly, approachable way. High-quality B-roll and polished visuals create immediate trust and rapport.

Warm, authentic testimonial that uses storytelling to convey real patient experiences. Honest and high-quality, it feels believable and relatable.

Procedure-focused explanation, e.g., composite bonding, highlighting skill, care, and why experience matters. Calms concerns while educating viewers, with strong visuals and professional B-roll.

Insight into approach and patient care for a procedure, showing how comfort and outcomes are prioritised. Engaging, authentic, and professional with polished B-roll and editing.

OUR WORK.

MORE PROJECTS

CASE STUDY.

Overview
We partnered with LMJ 12 months ago to grow their social presence from scratch, creating highly engaging video content that tells the story behind their craft.

The Challenge

Brand was visually strong but unknown online
Needed to showcase expertise, artistry, and storytelling to attract clients

Our Approach

Developed and executed a full social media strategy covering storytelling, craft techniques, and jewellery tips
Produced, filmed and edited all content in-house
Focused on authenticity, high-quality visuals, and engaging narratives

Results