CONTENT PROPOSAL.

Presented for

HELLO.

HS Flooring is more than a showroom - it’s an experience. From the hands on service to the varnish “bar” and bespoke workshop, every visit reflects your team’s expertise, personality, and care.

At twothirtyfive, we create social media content that brings a brand to life. For HS Flooring, our goal is to showcase your craftsmanship, team personality, and unique customer experience in engaging, shareable videos that educate, entertain, and attract new customers.

This proposal outlines a monthly content package structured around four pillars - Challengers, Bar / Finish Tasting, Customer Stories, and Trending / Inspiration - designed to consistently deliver high-quality, audience-ready social media content.

We want to take your content to the next level.

OBJECTIVES.

Showcase HS Flooring’s unique showroom experience and personable team.
Highlight expertise and craftsmanship through engaging, informative content.
Create fun, shareable videos that encourage audience interaction.
Educate viewers with tips, tricks, and insights related to flooring, design, and finishes.
Promote bespoke services and demonstrate how HS Flooring guides customers from brief to finished space.
Leverage trending social media formats to keep content current and relevant.
Establish a consistent, high-quality content pipeline with measurable engagement.

OUR VISION

We believe social media is most powerful when it captures a brand’s personality as much as its products. With HS Flooring, the goal isn’t simply to show floors - it’s to bring the entire showroom experience to life. From the warmth of the wooden interiors to the playful “bar” and the hands-on expertise of your team, every interaction in your space tells a story. Our approach is designed to translate that story into content that is fun, engaging, and authentic, while giving viewers something to take away - whether it’s a design tip, an insight into your process, or just a moment of entertainment.

To achieve this, we’ve structured the content around four pillars, each serving a distinct purpose. The Challengers series introduces friendly competitions that showcase the skill and creativity of your team, while the Bar / Finish Tasting segments capture the playful, experiential side of your showroom, using the varnish tasting concept to entertain and inform. Customer Stories bring in real-life transformations, allowing viewers to see the journey from brief to finished floor and understand the bespoke, personalised service you offer. Finally, Trending / Inspiration content ensures HS Flooring stays relevant and visible, tapping into current social media trends while remaining true to your brand.

Underlying all of this is a focus on visual storytelling, personality, and shareability. We want each piece of content to feel authentic and approachable, while still maintaining the professional quality that reflects your expertise. By combining entertainment with education, we aim to create a social media presence that not only draws attention but also builds trust and encourages customers to step through your doors.

Waterlilies In Hdr by William Wetmore.jpg

REFERENCES.

Mood and Brand Feel
An elegant example of creating feeling around a product by using environmental footage, colour, texture, and rhythm. The split screen allows the jewellery to sit in its own world while being connected to its inspiration — a bird, a place, a season.

Cinematic Hero Film
A beautiful example of how to pair slow, intentional visuals with a reflective interview / voiceover — It draws us into a quiet ritual or insight, offering a glimpse into the maker’s world and what something means, not just what it is.

Garden Table Talks
A example of how to create a window into your world. Less about selling, more UGC style content thats invites the audience into the conversations, and inspirations that shape Le Curve.

Storytelling Through Symbolism (The Frog)
This shows how a small, simple subject — like a frog — can carry deeper meaning when paired with emotive, personal narration and soft, poetic imagery. It turns an object into a story, and a moment into a message.

CONTENT EXAMPLES

Each month, you'll receive a curated mix of video and photo content — all personal and visually elevated. Here's a sample breakdown:
1. Hero Story Films (2-3 per month)
Cinematic, voice-led pieces (~45s-60s) built around a personal story, reflection, or deeper insight — always guided by us and recorded in a relaxed, conversational way. Mix of interview and Voiceover.
Examples:
- The Frog — a reflection on your French roots and the symbolism of the frog
- The Gem — how you chose a specific stone, its history or significance
- The Setter — a portrait of your stone setter, why you work with him
These feel intimate, emotional and human — your voice woven through slow, beautiful imagery.
2. Garden Table Talks (1-2 per month)
Intimate, unscripted conversations with a friend (1-2 mins) that invite your audience into your world — think shared confidences over tea
Examples:
- A discussion on starting a business while arranging flowers in the garden
- The story behind an heirloom piece
- Reflections on a creative ritual
Shot in soft light with aesthetic details - never staged; these are moments, not monologues.
3. Brand Mood Films (3–4 per month)
Visual-led shorts (~5s-15s) that build the Le Curve vibe — elegant, abstract and atmospheric.
Examples:
- Jewellery placed centre frame as backgrounds shift — silk, stone, moss
- Split-screen of a necklace with matching nature shots (e.g. kingfisher and necklace)
- Light studies, shadows, textures — rich with feeling, no voiceover
4. Ritual & Behind-the-Scenes (3–4 per month)
Quiet glimpses into your process and inspiration rituals (~15s-30s) — sketching, gift-wrapping, choosing stones. Limited or natural voiceover here — these are grounded in presence more than narrative.
Examples:
- Sketching in the garden
- Selecting gemstones on linen
- Gift wrapping, hand written note
Shot with care and elegance — still cinematic, but observational.
5. Still Photography (4–6 assets per month)
Photo content to support the visual story — jewellery shots, atmospheric stills, and wearable pieces styled in your world.

OUR WORK.

PACKAGES.

Package One — The Essentials

£1200/month (£150 per video)
Best for starting to build a content rhythm and exploring visual storytelling.

8 pieces of content (a mix of short hero films, table talks, brand mood visuals, and behind-the-scenes & stills)
1 shoot day per day month
1/2 day of editing per video (approx. 4 days)
All colour grading, and sound mixing included
Strategic planning session ahead of each shoot
Professional-Grade Equipment Inc. cinema cameras, lenses, high quality audio
Content delivered fully edited and optimised for social media.

Package Two — The Signature

£1,440/month (£120 per video)
For consistent storytelling that deepens the brand narrative and keeps your audience engaged.

12 pieces of content (a mix of short hero films, table talks, brand mood visuals, and behind-the-scenes & stills.
1.5–2 shoot days per month
1/2 day of editing per video (approx. 6 days)
All colour grading, and sound mixing included
Strategic planning session ahead of each shoot
Professional-Grade Equipment Inc. cinema cameras, lenses, high quality audio
Content delivered fully edited and optimised for social media.

Package Three — The Muse

£1840/month (£115 per video)
For richer storytelling that immerses your audience in Le Curve’s world—elevating brand depth.

16 pieces of content (a mix of short hero films, table talks, brand mood visuals, and behind-the-scenes & stills.
2–3 shoot days per month
1/2 day of editing per video (approx. 8 days)
All colour grading, and sound mixing included
Strategic planning session ahead of each shoot
Professional-Grade Equipment Inc. cinema cameras, lenses, high quality audio
Content delivered fully edited and optimised for social media.

Social Media Management — Additional

(+£250/month)

Full hands-off management of your platforms – so you can devote your energy entirely to your craft. We handle:

Strategic Posting: Content published at optimal times for engagement
Platform Expertise: Social Media grid, Reels, and Stories managed seamlessly
Music Curation: Selection of on-brand tracks from Meta’s library (where applicable)
Caption Writing: Authentic storytelling in your brand voice
Audience Engagement: Thoughtful replies and community interaction
Performance Tracking: Monthly analytics with actionable insights