VIDEO PROPOSAL.

Presented for
Cliveden Conservation

HELLO.

Hello Lewis, Beth, and the Cliveden team,

Thank you for walking us through the St Jude on the Hill and Nottingham Cathedral projects, it's one of the most visually rich briefs we've been lucky to scope, and we're excited about it.

Here's what we understood:

Two conservation projects, each with training at their heart. St Jude on the Hill (Commonwealth Heritage Trust funded) is uncovering wall paintings with the help of two interns building their conservation portfolios. Nottingham Cathedral (National Lottery Heritage Fund) is redecorating three chapels with hand-stencilled designs and gilding, currently training its third intern cohort.

Beyond the visual transformation, this is a story about proving that heritage conservation and meaningful training go together. It's a story that can help Cliveden demonstrate this capability to future clients and funders, while giving both projects content for websites, social, and talks.

We'd love to help you tell it.

Great work deserves great storytelling.

OBJECTIVES.

Demonstrate Cliveden's capability and values to future clients and funders, showing a genuine commitment to training and inclusion, not just conservation skill
Provide funder-ready impact evidence for the Commonwealth Heritage Trust and National Lottery Heritage Fund, supporting reporting and future applications
Create a flagship asset Cliveden can use at conferences and talks to tell its story
Build a flexible content library for both projects, usable across websites, social media, and future presentations
Highlight the human stories behind the work, the interns, conservators, and communities involved, to make the case for training-led conservation projects

APPROACH.

We'll create a single hero case-study film that weaves both projects together, connected by Cliveden's approach to training and engagement. We recommend this because your objective isn't more funding for these specific projects, it's demonstrating a broader capability: that Cliveden trains people well and builds inclusion into how it works. A combined film makes that case more powerfully than two separate site updates, showing a pattern rather than a one-off. It also gives you a flagship asset for conferences, talks, and general brand storytelling.

From the same shoots, we'll also cut standalone films for each project, St Jude's and Nottingham individually. We recommend this alongside the hero film because both projects are funded separately, by the Commonwealth Heritage Trust and the National Lottery Heritage Fund, and each funder will likely want a dedicated piece of impact evidence they can point to directly, rather than sharing space with an unrelated project.

Every shoot is edited down further into short, social-ready clips, so both projects build a content library you can keep drawing from long after filming wraps.

What we'll capture

Interviews
We'd like to speak with Lewis, to frame the bigger picture of why training and engagement matter to Cliveden. On site, we'd interview the interns and conservators directly involved, including Nottingham's site manager Anna, and Reverend Emily at St Jude's if she's willing, to bring in a community voice alongside the conservation team.
The transformation
Uncovering, stencilling, gilding, the process itself, captured in progress and at key milestones.
The people
Interns and conservators at work, hands-on footage of the craft alongside the interviews above.
The place
Each building's architecture and setting.
The wider story
Community voices where relevant, such as St Jude's parish and Nottingham's schools engagement, if scheduled.

REFERENCE.

Instrument Brand Video - The Instrument video works because it puts people first. You see the team and their interactions, casual behind-the-scenes moments, and their work all woven together, which makes it feel real and approachable. The visuals are clean and modern, the music is warm and easy going, and graphics are used to support the story without overwhelming it. For Halo we can take the same approach, focus on you and your brother, show your projects in a clear engaging way, and include small personal touches that make the business feel human and trustworthy.

OUR WORK.

PACKAGES.

Package One

Deliverable
Brand Film (2-3 mins)

Description
A single hero film that introduces Halo, captures your approach, and blends interviews, b roll and digital overlays to show the heart of the business. It sits on your About page or primary brand space and acts as the anchor piece for all future content.

What’s included

1 shoot day
Interview with you and your brother
Two filmed locations
Digital overlay integration
Editing for one output
Sound design
Colour grade
2 rounds of feedback

Package Two

Deliverables
Main Brand Film (2-3 mins)
Homepage Cutdown (30-45 secs)

Description
The brand film builds trust, explains your approach, and sits on the About page, giving visitors a deeper look at Halo, the founders, and the way you work. The homepage edit delivers a quick, engaging introduction, communicates warmth and credibility, and encourages visitors to explore the site further without overwhelming them.

What’s included

1 shoot day
Interview with you and your brother
Two filmed locations
Digital overlays and screen captures
Editing for two outputs
Sound design and colour grade
2 rounds of feedback on each deliverable

Package Three

Deliverables
Brand film (2-3 mins)
Homepage Cutdown (30-45 secs)
Case study (60-90 secs)

Description
Package 3 includes everything in Package 2 plus a client case study. This video highlights a real project, showing how you and your team collaborate with clients, solve problems, and deliver results. It reinforces Halo’s human, person-first approach while giving potential clients a tangible example of the value you provide.

What’s Included